Build Brand Awareness with a Podcast
Build Brand Awareness with a Podcast
In today’s world, small business owners must focus on finding the right online strategy to thrive. Of course, social media may help you garner the attention of a segment of the population. However, social media cannot be the only part of your online plan. To promote your business the right way, you need to create valuable content. And that’s where podcasting comes into play. Having a podcast is the intelligent and most cost-effective way of promoting your online business. You can even record a podcast using nothing but the built-in microphone on your smartphone. Let us see how to promote your business with a podcast in 2023 and beyond…
Attract Clients Who Consume Content on the Go
Most people who consume content daily do it on the go. People tend to scroll their social media timelines, watch videos, and listen to music while commuting or taking a break at work. This is what podcasts are made for. Instead of creating content that requires your customer to take a break and focus on it, create something that they can consume while multitasking. According to Digital News Research, around 24% of people listen to podcasts in public transportation, while 20% listen to them in their car. A majority still listen to podcasts at home, but they are usually doing something around the house.
Work With Other Podcasters and Cross-Promote
Use the podcast format to reach people you never even thought of targeting with your marketing before. You can do this by partnering with other podcasters in your field and collaborating on written and audio content. This presents a great chance to expose your business to its audience. If the podcast you are working with appeals to a different demographic than you, you hit the jackpot. Also, you can use this opportunity to build links by writing a guest post for your co-worker.
Interview Guests and Make Use of Their Followers
In addition to connecting with other podcasts for crossovers, you can invite influential people in your industry to interview. And if your guests have huge fan bases, you can use the opportunity to show off your business to them. Now, when you are short on ideas for guests, you can ask your audience members who they would like to hear to have a conversation with you. Sharing fans with someone means that their fan base consists of the same demographic. If someone else’s fan likes you, there is a good chance they will check out more episodes and, after, your Web site. From there, it is your responsibility to turn those visitors into customers.
Establish Yourself as an Expert in The Field
If the people who stand for your business are considered experts in a certain field, the consumers will view your company as a serious establishment. By giving valuable insight for free through a weekly podcast, you will get a lot in return. And do not worry, if you or your workers are not “real experts” with 50 years of experience in a certain field, that does not mean you will not be considered an expert by an average consumer. You need to know more about a topic than a vast majority of your listeners.
The Bottom Line
A podcast can help you with many things. On the one hand, you can use it to give your team a chance to share their knowledge and ability while having some fun in the process. However, it would be best if you did not stop there. Why not use the podcast to gain some valuable followers? Over time, you will be able to turn those followers into full-fledged customers. Use the resources you have at your fingertips to create a product that will be valuable for your staff, customers, and marketing efforts.
